One of the nicer ads on TV these days is for Cadbury's Bournville chocolates. Good story, decent execution and clear message takeout - atleast thats what i initially thought! whats even better is that all in the family ranging from 7 to 41 seemed to like it.
Yet we have had our reasons not to buy it so far -
my youngest daughter, 7 felt that the big "dino-saurish" bird wd come and take her if she ate it in the open.
the older one at 11, felt that she had not done so well in her regular class tests and she had not earned it.
Wife felt that it was just too rich and fattening and sin should ideally be postponed as long as possible.
and @ rs 75/pc, i felt it was far too expensive for an indian chocolate and hence avoidable!
so much for clear advtsg messages and consumer understanding!